In the last decade, technology has had a profound impact on various aspects of politics. This is especially true in the area of political campaigns and fundraising. For that, the following blog post will feature renowned political strategist Jared Kamrass discussing how technology affects political campaign management today.
Digital Media
Digital media covers several different platforms such as mail, social media, and text messaging. Digital campaigns have been used by political parties since the early 2000s but it wasn’t until Barack Obama’s 2008 presidential campaign that they were fully embraced by candidates across the country.
Digital campaigns allow candidates to reach out directly to voters through emails, social media posts, or text messages to get their message out there and engage with potential supporters on issues they care about most.
Social Media
Social media is a powerful online tool for political campaigns. Jared Kamrass It allows different candidates to reach out online to voters, get feedback from voters, get feedback from volunteers, and raise money. Social media platforms allow candidates to communicate directly with their constituents.
Social media also allows them to share their message with their supporters in real-time as events are happening or breaking news stories are being covered by the media. These platforms make it easy for politicians and their teams of volunteers who may be working remotely from different parts of the country or even internationally can collaborate on projects together via video calling apps.
An email is still a powerful tool for political campaigns. It’s cost-effective and can be used to target specific audiences, like donors or volunteers. Email can also be used to raise money, which is important for any political campaign looking to get ahead of its opponent on fundraising.
SMS/Texting
And lastly, SMS/texting is a powerful political campaign tool to reach voters, get out the vote, and communicate with volunteers. Texts are delivered instantly and cost less than phone calls or emails because they don’t require human labor like email does (you don’t need to hire someone just to send an email).